Twenty3 Sport + Entertainment Showreel

Twenty3 Live Showreel

Twenty3 LIVE is our live entertainment division. We are a globally recognised entertainment marketing agency, with an extensive track record for delivering successful, dynamic campaigns for some of Australia’s leading producers of live entertainment.

2023 TOYOTA AFL SEASON LAUNCH

The brief from the AFL was a simple one: launch the 2023 Toyota AFL Season in a bold, unique, fresh and memorable way!

Taking that on board Twenty3 event produced what has been described as the best AFL season launch to date!

Using the iconic Malthouse Theatre and courtyard as our canvas, every detail forming the guest experience was carefully curated.

Everything from the luxuriously designed entrance, which saw guests enter the precinct via an elaborate red carpet ramp, down an enchanted garden path and into a lavish courtyard flanked by the striking bronze wall architecture of the venue, to the elaborate stage designs, the transformation of the courtyard space, and the perfectly selected entertainment, contributed to what was an incredible night.

Inside the Malthouse Theatre, a three-tiered LED screen was the backdrop for formalities whilst a spine-tingling ‘Magic Moments’ video, produced by Twenty3, to commence the official ceremonies, left guests with goosebumps.

Our role:

– Venue selection and liaison
– Concept development and event design
– Guest experience curation
– Styling and theming
– Entertainment
– Supplier management
– Event production and operations

RACING VICTORIA | ALL-STAR MILE

The All-Star Mile is the only race in Australia where a fan vote decides which horses get entry into the race. To launch the 'voting open' period, Twenty3 were tasked with designing a media event that attracted and delivered coverage on all of the free-to-air TV networks as well as earned media in print and digital.

To deliver the colour and fun needed to attract significant media coverage, we transformed Federation Square into a mini–Mooney Valley racecourse and ran our won All-Star race.

Jumping from a custom built a set of horse barriers, that doubled as an amazing photo opportunity, our list of All-Star celebrities raced on electric scooters to the wining post in front of a throng of engaged media.

All FTA networks covered the announcement and the value attributed to the earned media exceeded Racing Victoria’s expectations.

To leverage the attention-grabbing set we had created, we also ran a consumer promotion, awarding anyone who voted in the All-Star-Mile a free coffee.

Our role:

– Concept development
– Space design and equipment fabrication
– Venue selection
– Operations and logistics
– Event production on event day
– Staff management

Bondi Sands | 2023 Australian Open Partnership

After two successful years that established Bondi Sands as the Australian Open’s official suncare partner, the 2023 tournament was used to really step things up.

Tasked with a brief to deliver greater brand impact, a stronger association with the tournament, enhanced fan engagement, and more product in hand (samples), we designed an integrated activation strategy that knocked it out of the park.

Continuing to use the positioning 'Game. Set. Protect', the integrated strategy included paid and earned media, ambassador and influencer programs, experiential and sampling activity at the event, digital campaigns, fan promotions, as well as hospitality and ticketing.

The ‘hero’ activation onsite was a direct response to a fan insight, that the AO is played during an incredibly hot period that can get incredibly uncomfortable for those attending. So to better engage fans and heighten their overall tennis experience, we negotiated a prime location on Grand Slam Oval and installed the world’s best (and possibly biggest) water mister, allowing thousands of fans to stay cool and enjoy some fun in the sun.

Other AO23 highlights were:

– 500K+ samples distributed from three custom designed sunscreen stations and by 25+ Bondi Sands brand ambassadors
– 33M impressions and 1.2M fan engagements delivered via our social media campaign.
– $5,083,279 of ATL value.
– 291 PR mentions
– The Bondi Sands breakfast with key influencers and personalities, hosted within the AO Clubhouse

Tennis Australia’s fan survey results were proof that we were able to move the dial:

– 12% increase on 'brand positivity' (45% to 57%)
– 8% increase on 'more likely to purchase' (44% top 52%)
– 22% increase on 'prompted recall' (52% to 74%), the highest of any AO partner
– 75% of fans are aware of the Bondi Sands sunscreen stations whilst 62% are aware of the misting station
– 54% of fans engaged with the Bondi Sands misting station

TCL | Marvel Stadium Super Suite

To leverage their new partnership with the AFL, TCL wanted to create a unique hospitality space that not only had the potential to deliver amazing viewing experiences for their guests, but also act as a visual representation of what the TCL brand stands for at the AFL owned Marvel Stadium.

Working collaboratively with the AFL to secure an open-air space on level 2 of the stadium, we set out to design an eye-catching hospitality space that would deliver memorable experiences for those enjoying the comfy seats, whilst being aspirational for everyone else in attendance.

With individual 32" TCL screens and phone charging pads on all 12 seats, the finished product was certainly attention grabbing and enhanced TCL’s premium credentials.

ONLY IN THE CITY | SUPERMELBOURNE

Twenty3 was engaged to event produce a week-long pop-up experience in the heart of the city to launch the City of Melbourne’s ‘Only in the City’ campaign – a campaign designed to highlight all of the unique and distinctive experiences people can find in Melbourne.

The aptly named pop-up, Supermelbourne, transformed two unoccupied shop fronts and adjacent basement space on Howey Place into a celebration of all the things that make Melbourne so magnetic.

The aboveground, underground experience comprised a fully immersive light, sound and art installation that pushed the boundaries of urban art in the basement, whilst nodding to the city’s food, drink and fashion credentials upstairs in one of the city’s most iconic laneways.

Attendees were able to navigate collaborations from a vibrant cross-section of the city’s local creatives, chefs, artists, baristas and more, bringing the city, and what’s great about it, to live!

Our role:

– Venue design and fit-outs
– Operational and compliance management
– Event production
– Operational and logistical planning and execution
– Staff management
– Concept development
– Risk management
– Food and beverage coordination
– Financial management

Pedigree x Western Bulldogs Partnership

Having identified the opportunity and negotiated the deal for PEDIGREE® to become a partner of the Western Bulldogs back in 2020 (is there a better natural fit in all of sport!), we designed their 2022 season leverage strategy to drive greater awareness around their brand mission, to end dog homelessness across Australia, whilst also celebrating all the good that dogs bring to the world.

The season highlights were:

– The 'Goals for Good' initiative, which saw PEDIGREE® donate 1,000 meals to rescue dogs across the country for every goal kicked between Rounds 16 – 19. A total of 17,000 meals were donated.

– The 'Match a Mate' campaign, which matched a Western Bulldogs fan in search of a new family member with a suitable dog looking for a loving home.

– The 'Dogs Rule' match day, a true doggy celebration. Whilst seeing a stadium full of 'Dogs Rule' flags and paw prints as far as the eye could see put everyone in a joyful mood, the most memorable moment occurred at quarter time when our dogs took centre stage for the very first Dog Parade at an AFL match. Fans couldn’t have been more excited to see our four-legged friends walk the boundary line.

Our role:

– Partnership negotiation
– Asset management
– Concept design
– Campaign implementation
– Match day event production

FIBA WOMEN’S BASKETBALL WORLD CUP | FAN ZONE

After a competitive tender, Twenty3 was engaged by the Local Organising Committee for the 2022 FIBA Women’s Basketball World Cup to conceptualise, plan and deliver an event-time Fanzone.

The Fanzone was operational throughout the nine days of the tournament on the concourse of Qudos Bank Arena, Sydney Olympic Park.

Combining interactive activations, photo opportunities and entertainment for all ages, the Fanzone was a vibrant addition to the game day experience.

The Fanzone also provided a space for local and international sponsors to run activations, accessing thousands of fans throughout the tournament.

Our role:

– Concept development
– Space design and styling
– Guest experience curation
– Stage management
– Entertainment programming
– Supplier management
– Event production and operations

SPECSAVERS | SUMMER STYLE CAMPAIGN

Specsavers launched a fresh range of sunglass frames in the summer of 2021/22 and wanted to use this opportunity to increase the brand’s style credentials, whilst giving consumers the chance to trial the new shades.

Rather than rely on traditional media channels, an experiential campaign, one where their target audience could pick up, touch and try on the new shades, would deliver the best results.

Twenty3 came up with the idea to create Specsavers ‘Summer Style Hubs’ that would pop up in highly populated, outdoor locations where looking stylish and keeping your eyes protected is important.

The custom designed ‘Summer Style Hubs’ radiated a fashionable chic look, whilst delivering practicality by showcasing all of the new Specsavers sunglass frames in beautiful display cabinets and acting as a backdrop to a must-have Instagrammable moment.

The experiential campaign was rolled out in Melbourne, Sydney and Brisbane for a total of 25 days in the heart of summer, delivering over 5,000 trials, and giving away 500+ discount vouchers.

Our role:

– Concept development
– Custom equipment design and fabrication
– Venue selection
– Council liaison
– Operations and logistics
– Staff management

PUMA x Queensland Maroons | Jersey Reveal

The 2021 State of Origin Series marked the first year PUMA would become the official apparel partner of the QLD Maroons.

PUMA’s first QLD Maroons jersey reveal wouldn’t just be a chance to share the eye-catching new design, it would be an opportunity to communicate the PUMA voice and personality to Queenslanders.

The brief was clear, create a reveal that highlights PUMA as a brand that does things differently. A brand that follows the beat of their own drum and is fearless, intriguing and rogue, whilst hero’ing the jersey as an item all Queenslanders need in their wardrobe.

Past QLD Maroons jersey reveals had been quite traditional. This one would take road less travelled.

What we came up with was a 2-minute short film that follows a young, female QLD Maroons fan as she performs a monologue that riffs on how he 2021 Maroons Jersey will Unleash the Future, and PUMA couldn’t of been happier.

Pedigree | Cats vs Dogs

Mars Petcare’s famous dog brand, PEDIGREE®, was already partnering with AFL club the Western Bulldogs, so when we were approached to explore partnership options for their famous cat food brand, WHISKAS®, we all jumped at the chance to do something really unique.

A match day partnership with the Geelong Cats was secured and The Ultimate Decider was born!

The Round 11 match wouldn’t just be the Western Bulldogs vs Geelong Cats. It would be much bigger. Dogs vs Cats. PEDIGREE® vs WHISKAS®.

A humorous 30” video launched the concept, supported by a paid social campaign, which was shortly followed up with shorter 6” bumpers that were edited so reflect the positioning of each club. Both clubs ran fan promotions using unique campaign artwork which achieved a total of 7,200+ entries, the best performing fan promotion for both clubs that season, and in the lead up to the match the campaign creative was shared via all club channels, ensuring The Ultimate Decider achieved significant awareness and interest.

PUMA x Queensland Maroons | Partnership Announcement

The 2021 State of Origin Series marked the first year PUMA would become the official apparel partner of the QLD Maroons.

PUMA naturally wanted to announce the new partnership in an impactful and engaging way that would allow them to create an immediate connection with Maroons fans.

After establishing the creative tagline for the campaign – Unleash the Future, we designed a partnership announcement that would equally appeal to both the media and fans, ensuring it cut through the clutter.

With the face of the partnership launch, Felise Kaufusi, restricted to Melbourne due to club commitments, we devised a unique concept that could still take advantage of his star power in QLD, whilst not requiring him to be there on the ground (watch the video!).

To amplify the announcement we coordinated a news cross to the activation site (King George Square) with none other than Wally Lewis and produced an integrated digital campaign, which included a fan promotion where the very first 13 jerseys off the garment press would go to Maroons fans, each fan from a different location in Queensland.

The earned media achieved via the FTA crosses and the reach of the digital campaign exceeded the expectations of both PUMA and the QRL.

WESTERN UNITED – THE FUTURE IS NOW

Kicking off its 2021-22 A-League Men season, Twenty3 Sport + Entertainment developed a quirky marketing campaign for Western United FC (WUFC) that celebrates the club’s hard work and strong belief.

The campaign – The Future is Now – is a narrative that places a spotlight on the values of the Melbourne-based club and the bravery of the people that chose to be there from its inception.

The content piece focuses on WUFC’s future ‘Ms President’ who talks passionately about her memories of how the club was formed and the ‘Western Journey’ to greatness. Resembling a Hollywood script, the journey has been a tale for the ages with twists and turns at every corner.

‘Ms President’ is a representation of the staff, volunteers, partners, members, fans and footballers who jumped on board the Green and Black, and accepted the hardships and long road ahead in the quest for glory.

UFC 193

When the Ultimate Fighting Championship (UFC) staged its biggest ever event outside of the US featuring superstar Ronda Rousey in late 2015 at Etihad Stadium, it marked the first time the UFC came to the Melbourne market and the first time an official Championship Fight was held in Australia.

With the brief to “make a big impact” and win over the hearts and minds of a sport-obsessed city, Twenty3 Sport + Entertainment was engaged by the UFC to plan and deliver the most memorable and interactive Fan Village the UFC has ever created. In addition, Twenty3 was briefed to turn Etihad Stadium into the “UFC Stadium” by producing and executing a high-impact UFC branding strategy inside and outside the stadium.

Accordingly, Twenty3 coordinated and delivered an immersive, digitally-driven UFC Fan Village with a focus on entertainment, sponsor and fan engagement, in addition to rolling out unique internal and external venue branding for the UFC.

OUR ROLE

• Design, plan and event produce the UFC Fan Village
• Development of Fan Village layout
• Conceptualisation to delivery of each individual fan touch point, inclusive of interactive experiences, photo opportunities, athlete appearances, and main stage production
• End-to-end operational and logistical management
• Social media strategy development and social sharing technology management
• UFC sponsor activation planning and execution
• Talent management (UFC fighters)
• Overall staff management, inclusive of MC’s, brand ambassadors, fan experience ambassadors, labour support, volunteers, and operational staff
• Master management of all UFC branding initiatives at Etihad Stadium, inclusive of design production to installation
• PR and influencer marketing
• Measurement and reporting

Sports business luncheon featuring David Falk

Twenty3 Sport + Entertainment hosted a much-anticipated Sports Business Luncheon on Friday 23rd August 2019 featuring American super agent David Falk.

Considered to be the most influential player agent the NBA has seen, Falk was listed among the “100 Most Powerful People in Sport” for twelve straight years and named as one of the top 50 Marketers in the US by Advertising Age. Falk is best-known for representing sport icon Michael Jordan and other Hall of Fame legends such as Patrick Ewing, James Worthy, Alonzo Mourning, Dikembe Mutombo, and Allen Iverson.
In a sold-out event at Metropolis in Melbourne’s Southgate precinct, attendees were treated to a unique, one-off opportunity to hear from the man who revolutionised talent management, and in doing so, facilitated a billion-dollar Air Jordan empire.

Falk was interviewed live on-stage for over an hour by leading journalist and broadcaster, Gerard Whatley. Falk did not disappoint the crowd as he shared the secrets to his successful business career, and delivered entertaining anecdotes and insight into what it was like to manage some of the greatest athletes on the planet, including the unrivalled Michael Jordan. Falk spoke about both his greatest moments in the industry, as well as what he’d do differently if he had his time again.

Attendees were also treated to a personal account of how Falk coined the Air Jordan brand, and how he went about negotiating Jordan’s ground-breaking deals with Nike and Gatorade. Falk’s storytelling concluded with predictions for the future of sports marketing, and left our high-profile audience wanting to hear more from the guy who set a new benchmark for maximising an athlete’s salary and commercial rights.

Preceding Falk’s Q&A session was an entertaining Business of Sport panel session moderated by current Syracuse University professor Rick Burton, who formerly was the CMO of the U.S. Olympic Committee and Commissioner of the NBL. Attendees heard the views and thoughts on topical sport business issues from industry-leading figures including Geoff Jones, CEO of TEG – the region’s leading live entertainment and ticketing company; Larry Kestelman, Owner and Chairman of the NBL – Australia’s premier basketball competition; and Jerry Colangelo, Managing Director of USA Basketball, and former owner of the NBA’s Phoenix Suns and MLB’s Arizona Diamondbacks.

Mars AFL Sponsorship

As Mars’ dedicated sponsorship agency, Twenty3 were tasked with creating a season long digital campaign that not only maximised the value of the partnership assets available, delivered reach, and increased the brands association with the AFL, but established consumer comprehension of Mars’ new brand platform – Enough Chocolate to Deal with Anything!

Knowing match footage is the most craved and engaging content viewed by AFL fans, we created a branded content series using weekly match snippets, as well as iconic historical footage to tell the Enough Chocolate story.

Each piece of curated video content was shared via the AFL’s three main social channels (Facebook, Instagram, and YouTube) as we’ll as their own channels (website, App). Fans could vote for their favourite Mars moment on Instagram, whilst interaction via comments were encouraged on Facebook.

What we found was that fans loved it.

To support this digital fan engagement activity, and to further strengthen the comprehension of the brand platform, we developed a range of topically relevant creative assets to be used the AFL’s channels. In addition, Twenty3 also managed Mars’ physical activations at the AFL Grand Final Live Site along with a social media competition which included a Grand Final Ticket Hunt.

OUR ROLE

• Partnership identification and contract negotiation
• Strategic input into activation and fan engagement plans
• Brand campaign conceptualisation and implementation
• Digital media planning (AFL sites)
• Content curation
• Asset management
• Reporting and measurement

Eminem's Rapture tour

Twenty3 Live was proud to be part of rap legend Eminem’s record-breaking RAPTURE 2019 tour of Australia and New Zealand, in association with promoter TEG Dainty, in February.

Returning to Australian shores for the first time since 2014, Twenty3 Live led the marketing, media and promotional efforts for the tour. Tasked with generating interest and excitement amongst Australian fans to purchase tickets to 5 massive stadium shows, Twenty3 Live planned and executed a substantial above- and below-the-line national campaign.

The result was a record-breaking aggregate attendance of 304,016 across 5 sold-out stadiums, surpassing the RAPTURE 2014 tour when Eminem played to 201,355 fans across 4 stadium shows.

Eminem’s Rapture 2019 tour broke the attendance records in Melbourne (80,708 at the MCG) and Wellington (46,474 at Wellington Stadium), while performing to full houses in Sydney (ANZ Stadium), Brisbane (QSAC) and Perth (Optus Stadium).

Caulfield Cup Carnival launch

Twenty3 Sport + Entertainment are engaged by the Melbourne Racing Club to design and produce their official Caulfield Cup Carnival cocktail party each year, with the brief being a simple one…deliver an unforgettable showcase of world-class cuisine, style and entertainment.

In 2018 the event was held upstairs at the Stokehouse with beautiful views of St. Kilda Beach. Upon arrival, guests were escorted upstairs where they passed acrobats pouring Moet while suspended from the ceiling, before enjoying the premium food and beverage offerings and a night of fun entertainment.

As the speeches concluded, spectacular fireworks were launched on the beach foreshore which were perfectly viewed from the venue windows, creating a visual moment captured across multiple guests’ social channels.

OUR ROLE

• Venue procurement and negotiation
• Event styling + design
• Prop design + builds
• Entertainment selection
• Guest lists
• Guest experience management
• Event production
• Media call + PR

BETEASY Tower of Torp

As an official wagering partner of the AFL, BetEasy (formerly CrownBet) wished to activate at the AFL Grand Final Live Site in Yarra Park. BetEasy saw this as an opportunity to strengthen their awareness with AFL fans, but also a chance to drive new acquisitions and brand preference by delivering engaging fan experiences.

Understanding the AFL Grand Final Live Site is a cluttered environment, we needed to come up with a concept that captured immediate attention and become a ‘must-do’ attraction for AFL fans.
The result was…The Tower of Torp’.

We built a 12 metre-high BetEasy tower and encouraged fans to climb to the top and attempt to kick a ball into a 4-metre-high replica AFL Premiership Cup. Fans could win 2 tickets to the AFL Grand Final, but more appealing than this was the experience itself…and the bragging rights won should you be successful.

The Tower of Torp quickly became the most popular activation at the AFL Live Site, and its large-scale structure generated a lot of impact and publicity for BetEasy.

WINX Live Site

For the hotly anticipated 2018 Cox Plate, in which superstar mare Winx was aiming to create history and win a 4th consecutive Cox Plate, we worked with Racing Victoria to build a FREE Live Site on Crown Riverwalk so that the thousands of racing fans and sporting enthusiasts who were unable to get tickets to Moonee Valley could watch history being made in an environment befitting of such an achievement.

OUR ROLE

• Full concept development and design
• Operational and logistical planning and execution
• Risk management
• Food & beverage coordination
• Stakeholder management
• Talent management
• Financial management

WWE Super Show-Down at the MCG draws 70,000+ Fans

Melbourne took centre stage on Saturday October 6 2018 as a record-breaking 70,309 fans packed the iconic Melbourne Cricket Ground (MCG) for the WWE Super Show-Down event.

Televised to 180 countries worldwide, wrestling’s biggest names took to the hollowed turf of the MCG including John Cena, Triple H, Ronda Rousey, The Undertaker, Shawn Michaels, Charlotte Flair, The Bella Twins, Kane, Roman Reigns and AJ Styles, just to name a few.

Twenty3 Live, in conjunction with promoter TEG Dainty and Visit Victoria, planned and delivered a comprehensive national marketing and media campaign which went beyond Australian shores in attracting interest and demand for this four-hour WrestleMania-style extravaganza.

The 70,000+ strong crowd at the MCG set an Australian wrestling record, surpassing the previous attendance record of 56,743 at the 2002 WWE Global Warning event at Docklands Stadium in Melbourne, and generating $22 million in economic benefits to the state of Victoria

AFC Asian Cup – The biggest football tournament ever staged in Australia

Following a competitive tender, Twenty3 Sport + Entertainment was appointed by the Asian Football Confederation and the Local Organising Committee as the EVENT PRESENTATION SERVICES partner for the 2015 AFC Asian Cup – the biggest football tournament ever staged in Australia. The 23-day football tournament featured 32 games between the top 16 football nations in Asia across 5 Australian cities – Melbourne, Sydney, Canberra, Brisbane and Newcastle.

Twenty3 produced the opening ceremony incorporating various choreographed artistic, creative and musical elements which centred on a giant air-blown inflatable stage. The action-packed Opening Ceremony was headlined by Australian DJ and singer Havana Brown, chart-topping pop band Sheppard and vocals from Indigenous Australian musician Gurrumul.

Additionally, Twenty3 conceptualised, planned and delivered ALL fan experience activity inside and outside of each stadium on match days.

OUR ROLE
• Team arrivals for all 16 nations including an official Indigenous ceremonial welcome
• Opening ceremony
• Sport presentation (pre-match, halftime and post-match fan experience);
• At stadia fan activations
• Third place play-off match presentation;
• Closing ceremony
• Final trophy presentation

ME Bank Mother’s Day Classic

Having been the principal partner of the Mother’s Day Classic for 9 years, in 2014 Twenty3 Sport + Entertainment were engaged by ME Bank to assist the bank strengthen their association with the charity led, mass participation event, and maximise their reach and level of engagement with participants.

In addition to providing campaign creative and concept development support, Twenty3 are tasked each year with planning and implementing all of ME’s on the ground experiential activity - which is rolled out at 11 events nationwide, running simultaneously on the morning of Mother’s Day.

Since being engaged ME’s unprompted awareness has increased YOY and positive sentiment from participants has improved remarkably.

Since 2017 we have designed and implemented ME Café’s where the coffee has been on ME!

OUR ROLE

• Development of campaign plans that enable ME to maximise their partnership awareness and participant engagement
• Design and style the ME activation space for all 13 events
• End-to-end activation management
• Talent management
• Amplification of consumer experiences
• Implementation of fundraising initiatives

Mars Melbourne Renegades Sponsorship

Mars were looking for a way to improve their brand presence across the summer months as well as a find a vehicle that allowed them to better engage millennials, whom they’d lost resonance with.

After conducting a high degree of research and analysis, we proposed a partnership with the Melbourne Renegades in the flourishing Big Bash competition.

In addition to negotiating the contract, which included getting access to a list of highly visible assets which would enable Mars to increase their saliency over summer, as well as a range of opportunities to engage with Renegades and Big Bash fans, Twenty3 was also tasked with developing 360 degree activation plans for each season.

Fan engagement plans included but weren’t limited to:

In-stadium activations
Fan promotions – on and off line
Concourse experiences
Branded content (video)
Community engagement

Furthermore, in 2018 on behalf of Mars, we negotiated and supported the brand maximise the value of a partnership with the WBBL Melbourne Renegades team.

The Stawell Gift – One of Australia’s most iconic sporting events

The Stawell Gift, first held in 1878, is one of Australia’s most iconic sporting events and represents the pinnacle of professional running in this country. Located at Central Park, Stawell in Western Victoria, it is the premier athletics event on the annual Australian sporting calendar and includes the two richest foot races in the nation – the Stawell Gift and the Women’s Gift – each offering $60,000 prize money.

Held over the Easter period, the 3-day handicapped athletics carnival culminates in the running of the Stawell Gift Final on Easter Monday with a live 3-hour national television broadcast on the Seven Network. There are many off-field activities too that take place over the carnival including Fashions on the Field competition, Family Day, Cadbury Easter Egg Hunt and the Little Athletics Clinic coached by Olympians.

Twenty3 Sport + Entertainment managed all operational aspects of the event for 4 years (2014 – 2017) including:

- Event management;
- Sponsorship management;
- Television production;
- Marketing and media;
- Public relations, digital and social media; and
- Elite athlete procurement.

During Twenty3’s four-year term, highlights included record sponsor income, negotiating and signing a long-term agreement with the Seven Network to provide a live 3-hour national TV broadcast of the event, bringing prize money parity to the Women’s Gift, and the introduction of the Cadbury Easter Egg Hunt at Central Park.

Alongside the Victorian Government, corporate partners who have benefitted from associating with the Stawell Gift include Australia Post, Woolworths, Cadbury, TAC, TAB, ASICS, and Carlton & United Breweries.

CrownBet’s Million Dollar Kick

The inaugural 2015 International Champions Cup football tournament at the Melbourne Cricket Ground (MCG) featured European powerhouse clubs Real Madrid, Manchester City and AS Roma.

To leverage CrownBet’s sponsorship of the tournament, Twenty3 Sport + Entertainment formulated an activation plan which would give one lucky CrownBet member the chance to win $1 million. To claim the $1 million, the selected contestant had to kick the soccer ball through a hole at halftime of the Real Madrid versus Manchester City match in front of 100,000 fans at the MCG.

Watch the video to find out if the lucky CrownBet member won the $1 million!

BMW Caulfield Cup Carnival Launch

Twenty3 Sport + Entertainment was engaged by the Melbourne Racing Club (MRC) to design and produce the official launch event of the 2017 BMW Caulfield Cup Carnival, with the brief being a simple one…”deliver an unforgettable experience of world-class cuisine, style and entertainment”.

Challenged to showcase the four pillars of the MRC – Food, Style, Racing and Entertainment – and bring to life the club’s “Break with Convention” campaign through visual elements, the Twenty3 team wowed guests from the moment they entered the venue.

The ultra-chic QT Rooftop Bar was the perfect destination to host the West Hollywood-styled party, which sure didn’t disappoint.

Key features of the evening were:
• World-class food designed by celebrity chef Teague Ezard;
• Replica Caulfield Racecourse winning post;
• 10m LED lightbox installation;
• An interactive experience created by sensor projectors, depicting broken glass (“Break with Convention”) as guests entered the party
• The EP.LP neon light display – ‘Where Love Lives’;
• The reveal of the Caulfield Cup (via a movie set glass box smashed on stage); and
• An amazing fireworks show choreographed to Grant Smillie’s first track of the night.

AFC Asian Cup Opening Ceremony

As the Event Presentation Services partner for the 2015 AFC Asian Cup, Twenty3 Sport + Entertainment was engaged by the Asian Football Confederation and the Local Organising Committee to conceptualise and deliver a spectacular Opening Ceremony for the biggest football tournament ever staged in Australia.

Hosted at the Melbourne Rectangular Stadium before the tournament’s opening match between the Socceroos and Kuwait, Twenty3 co-ordinated an Olympic-style extravaganza packed into 11-minutes.

Twenty3 produced a ceremony incorporating various choreographed artistic, creative and musical elements centred on a giant air-blown inflatable stage. The Opening Ceremony celebrated Australia’s Indigenous origins, culture, diversity, lifestyle and passion for football.

The action-packed Opening Ceremony was headlined by Australian DJ and singer Havana Brown, chart-topping pop band Sheppard and vocals from Indigenous Australian musician Gurrumul. The spectacular also featured a cast of more than 200 junior footballers, dancers, acrobats, football tricksters and Indigenous performers.