Type
Engie Stadium Naming Rights
After a re-brand in 2024, Engie (formerly Simply Energy) had the objective of bolstering brand awareness to communicate their name change.
Twenty3 negotiated the naming rights of GIANTS Stadium, a landmark 3-year deal which sees Engie Stadium take over as the naming rights designation. The stadium is home to the GWS GIANTS, Sydney Thunder, the Sydney Royal Easter Show and high-profile concerts.
Twenty3 worked to negotiate the naming rights of GIANTS Stadium. This landmark 3-year deal saw Engie Stadium take over as the naming rights designation. The stadium is the renown home to the GWS GIANTS, Sydney Thunder, the Sydney Royal Easter Show and high-profile concerts.
Project Scope
- Strategy Development
- Engagement Campaigns
- Stakeholder Coordination
- Impact Analysis
