Type
Mars X BBL Melbourne Renegades
When looking to expand its summer marketing activity, Mars approached Twenty3 to assess and evaluate the numerous opportunities in the marketplace.
The result was Mars becoming the Prinipal Partner of T20 BBL team Melbourne Renegades, offering national media exposure.
During the 4-year partnership (2017 – 2020), Twenty3 refreshed Mars’ activation plans on an annual basis to ensure the Renegades’ fan base were constantly engaged with our various promotional initiatives.
Project Scope
- Market Assessment and Evaluation
- Partnership Implementation
- Strategic Partnership Proposal
- Reporting and Evaluation
