Twenty3 operates at the dynamic intersection of business, marketing, sport and entertainment.

Independently owned and proudly agile, Twenty3 partners with clients across a range of industries to identify and maximise high-value opportunities, while tackling their business challenges.

We are an agency of Thinkers and Doers. We strategise and we execute.

We don’t just follow trends – we challenge and reshape them. In a crowded, ever-evolving marketing and media landscape, we help corporate brands and rights holders break through the noise and make a lasting impact.

Delivering marketing and experiential-related solutions, that create fan connection and ignite passion, are at the heart of what we do. We create MOMENTS THAT MATTER; experiences that shift perception, shape behaviour and drive real-world outcomes

What we do

01.

Consultancy

Brand and fan insights; commercial & strategic planning; market and competitive analyses; category insights; scenario planning; commercial rights valuation; contract negotiations; feasibility studies; financial modelling and ROI analysis.

02.

Sponsorship

Research and insights; portfolio and brand strategy; planning and market analyses; contract negotiations; creative and idea generation; activation and implementation; hospitality; amplification; measurement and ROI.

03.

Events and activations

Media stunts; brand activations; sponsorship activations; experiential campaigns; fan engagement executions; small and large-scale events; community events; stakeholder engagement; corporate conferences.

04.

Entertainment marketing

Ticketing; marketing strategy; creative and design; media and communications; tourism marketing; public relations; publicity and promotion; content.

Our leadership team

Twenty3 is guided by a team whose leadership and global outlook has put them at the cutting edge of the Australian sport, entertainment, media and consumer lifestyle landscape. Our senior personnel have over 200 collective years experience across marketing, media, sponsorship, PR, digital and events.
Paul Leeds

For over 40 years, Paul Leeds held senior executive positions within Australia’s advertising and media...

Paul Leeds
Chairman
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Paul Leeds

For over 40 years, Paul Leeds held senior executive positions within Australia’s advertising and media industry. He was at the helm of industry pacesetters DDB, Leeds Media and Starcom Australia. Additionally, Paul assumed the position of Chairman and Chief Negotiator of Equmedia - Australia’s largest media negotiating and buying consortium, at the time, with responsibility for approx. $2.5 billion of advertising annually. He was renowned in the industry for constantly achieving the lowest cost and value-added outcomes for his clients.

As Chairman of the Twenty3 Group, Paul is responsible for setting the group’s strategic direction and growth agenda. He brings an unrivalled knowledge of Australia’s media landscape to Twenty3, in addition to relationships with the nation’s most senior media and sport executives. Paul’s passion for sport and support for causes saw him sit on various boards including the National Stroke Foundation, Victoria Racing Club and racing radio station, RSN. Paul currently sits on the board of the Collingwood Football Club where he has done so since 2007.

John Tripodi

As Chief Executive Officer and Executive Director, John leads and oversees all businesses and investments...

John Tripodi
CEO
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John Tripodi

As Chief Executive Officer and Executive Director, John leads and oversees all businesses and investments of the Twenty3 Group. He is an award-winning marketer and strategist having held senior marketing roles at Mars Inc. before moving into general management with the L'Oreal Group.

Following his corporate roles, John has applied his skills and energy into how the worlds of sport and entertainment interface with the wider business world. He is a graduate of both the University of Melbourne and Monash University, and is formerly an Adjunct Professor of Business at RMIT University. John is recognised as one of industry's thought leaders.

Michael Leeds

As Managing Director, Michael oversees the various operations of the Twenty3 Group. With over 15...

Michael Leeds
Managing Director
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Michael Leeds

As Managing Director, Michael oversees the various operations of the Twenty3 Group. With over 15 years in the advertising and media industry, Michael has extensive experience in media management, brand development and the negotiation, and leveraging of some of the country’s largest sport and entertainment properties. A global award-winning media executive, Michael has held various roles with a number of media agencies and prior to joining Twenty3 Group, held the position of General Manager at Starcom MediaVest Group, one of the world’s largest media agencies.

Paul Dainty

Paul Dainty, CEO and President of TEG Dainty, has been a cornerstone of the Australian...

Paul Dainty
Director
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Paul Dainty

Paul Dainty, CEO and President of TEG Dainty, has been a cornerstone of the Australian entertainment industry since 1972 and knows what it takes to connect an idea with an audience. He has been responsible for the biggest tours to hit Australia including Paul McCartney, The Rolling Stones, Michael Jackson, U2, David Bowie, Prince, Pink Floyd, Phil Collins, Neil Diamond, Bee Gees, Bon Jovi, Britney Spears, George Michael, Katy Perry and ABBA just to name a few, in addition to theatrical productions such as Jersey Boys, Hairspray, Mamma Mia, The Rocky Horror Show and Singin’ In The Rain. Paul brings unmatched knowledge in the world of entertainment to the Twenty3 Group and its clients. Further, Paul served on the Board of A-League football club Sydney FC, and was named by Sport Business International as one of the world’s 20 most influential promoters.

Lev Shevki

Levent is a lawyer and business advisor who has extensive Australian and international experience representing...

Lev Shevki
Director
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Lev Shevki

Levent is a lawyer and business advisor who has extensive Australian and international experience representing both public and private clients in commercial matters. He has broad international networks and is able to combine his legal skills with a strong commercial and business focus, to drive outcomes for his clients. His legal practice has included work in the Sports and Entertainment industry for over 20 years, in which time he has acted for sporting associations, clubs, corporations, sporting athletes and international celebrities. Levent sits on the board of Twenty3, where he is responsible for corporate governance and business strategy.

Lev has been recognised as one of the nation's top lawyers, having been named as part of the "A Team" of Australian lawyers in a survey conducted by Australia's leading in-house counsel, and brings his skills and unprecedented international networks to the Twenty3 Group and its clients. Lev is the Managing Partner and CEO at commercial law firm Cornwalls, a director of international corporate advisory firm Cornwalls Capital, and a former director of the Western Bulldogs Football Club.

Lara Tascone

Lara manages the finance function across the Twenty3 Group and is a qualified Chartered Accountant....

Lara Tascone
Head of Finance
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Lara Tascone

Lara manages the finance function across the Twenty3 Group and is a qualified Chartered Accountant. Over the past 15 years, she gained valuable finance experience working for two leading Media and Entertainment organisations. Lara prides herself to be a trusted advisor with strong commercial insights. She has a passion for developing and implementing finance policies, and to continually improve internal processes. Lara is dedicated to challenge how we do things and works collaboratively with senior management formulating strategy and driving business performance.

Ricky Marcy

Ricky heads up Twenty3’s Sponsorship & Events division. With over 15 years experience specialising in...

Ricky Marcy
Head of Sponsorship & Events
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Ricky Marcy

Ricky heads up Twenty3’s Sponsorship & Events division. With over 15 years experience specialising in sport and entertainment-related sponsorships, events and experiential campaigns, Ricky has established himself as an industry leader who prides himself on maximising value for his clients through strategic and analytical thinking, conceptualising innovative leverage ideas with emphasis on amplification, and executing brand-led, and proprietary owned, events.

Applying creative thinking, meticulous planning and a solution-focused approach to delivery, Ricky has played critical roles delivering market leading brand, sponsorship and event campaigns.

Interested in working with twenty3?