MRC Caulfield Cup Launch

Twenty3 has been engaged by the Melbourne Racing Club (MRC) for the past 4 years to design and produce their official Caulfield Cup Carnival Launch Party each year.

In addition to their role in the launch party, Twenty3 has also been consistently engaged to oversee the production of the official Caulfield Cup pre-race sports presentation each year. This involves delivering a remarkable and memorable pre-race “moment” that enhances the excitement and grandeur of the event. Furthermore, Twenty3 is responsible for orchestrating the Cup procession, ensuring that it is both spectacular and seamlessly executed, thus elevating the overall experience for attendees and participants alike.

Project Scope

  • Event Design & Production
  • Thematic Development
  • Venue Management
  • Setup & Execution
  • Feedback & Evaluation