AFL Season Launch Events

Entrusted with AFL’s annual Season Launch for the last 3 years, Twenty3 has themed and provided end-to-end event production to the country’s biggest sporting code.

In conjunction with Opening Round in 2024, it was the first time the season launch was in Sydney. The stage was
set at the Ros Packer Theatre with a vibrant cocktail party afterwards at Pier 1.

Inside the theatre, split screens provided backdrop for formalities whilst a spine-tingling ‘magic moments’ video
produced by Twenty3 commenced the Official Ceremony.

Twenty3 created a seamless musical journey between two
venues, before opening out for the After-Party with the
Sydney Harbour backdrop and dancing the night away…

 

Project Scope

  • Event Management
  • Venue Coordination
  • Theme Development
  • Guest Experience
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