Type
FIBA Women’s World Cup Roadshow & Trophy Tour
Twenty3 was engaged by FIBA and the LOC to conceptualise, plan and deliver a travelling ‘FIBA Women’s World Cup Roadshow & Trophy Tour’ in the months leading up to the official event in late 2022.
The Roadshow’s purpose was to drive awareness of the tournament and engage fans across the country.
Combining interactive touchpoints and a range of photo opportunities, the scalable Roadshow & Trophy Tour was delivered at 18 venues across the
nation over a 7-month period.
Project Scope
- Concept Development
- Tour Planning
- Performance Tracking
