Type
AFL ‘Tower of Torp’
To leverage BetEasy’s sponsorship of the AFL, Twenty3 created the gigantic ‘Tower of Torp’ activation at the AFL Finals Footy Festival at the MCG.
Fans had the chance to climb the tower and attempt to kick the Sherrin into a giant replica of the AFL Premiership Cup at ground level for their chance to
win Grand Final tickets and Sherrin footballs.
The activation, which ran for 4 years, gained plenty of media and fan attention for BetEasy and data capture.
Project Scope
- Concept Development
- Activation Setup
- Data Collection
- Operational Support
