Type
BONDI SANDS X AUSTRALIAN OPEN TENNIS
After negotiating a renewed 2024 Australian Open partnership for Bondi Sands, Twenty3 had ambitions to place more emphasis on sun safety, drive engagement, deliver even more sampling, and launch & champion the new SPORT WET product.
We had our biggest summer yet, handing out over 650,000 samples across the AO by creating an ‘integrated’ precinct wide activation that cut-through amongst the hive of activity at the Australian Open,
Bondi Sands took out the podium for ‘fan rated‘ activations claiming 1st, 2nd and 3rd spots for our Sunscreen Huts, Misting Stations and Misting Arches –
keeping people sun safe and cool onsite amongst the hot Melbourne Summer.
Project Scope
- Operating and Compliance Management
- Event Production
- Operations and Logistical Planning
- Staff Managment
- Concept Development
- Risk Management
Photography
John SmithVideography
John Smith
